By the time you send your third or fourth email, the recipient is likely to watch your entire explainer video instead of abandoning it halfway.
Moreover, when marketers use the word video, the opening rate jumps by 19% and click through rates soar by 65%. It also reduces unsubscribe rates by an impressive 26%.
Internal Company Training
If your company provides onsite training to new employees, the first few days are critical. The phase involves sharing crucial processes and important information. But the human brain is not wired to retain every word it learns. No matter how hard we try to focus or retain every bit of information, we are sure to miss a few points along the way.
This is where an animated explainer video comes to your rescue.
Explainer videos have an enormous potential and serve as a training tool. Did you know that 65% of people are visual learners? This implies that a large chunk of your employees may learn well and respond better to videos.
Since an explainer video is repeatable, your new employees can revisit it multiple times to learn different processes and applications. When all your new hires get the same level of info, there are no gaps in training.