1. Motion graphics make mundane content more interesting
The current overly digital era contains way too much content for most people to lack what to watch. So, if you offer content that the audience considers boring, a more interesting thing is just a click away. You, therefore, need to make sure that individuals in your target market perk up when they come across your content. Using motion graphics is a great way to do that.
Now, consider this. You’re in charge of marketing an appliance or machinery. The unique selling point of this product requires technical explanation. The obvious approach would be to get an expert to explain this. And not to paint technical experts with the same brush, but that video is very likely to induce several yawns. However, motion graphics make it more interesting, and crucially, they explain the concept much better.
Take a look at this video animation we crafted for the Magstir Genie, a magnetic stirrer from Scientific Industries, Inc.