What is Motion Graphics? Definition, Uses and How to Make Them
What is motion graphics? If we were to define motion graphics, simply put, they are animated infographics. Graphic elements are moved in space over time to create the illusion of motion. Unlike other forms of animation, motion graphics primarily use graphics and type.
The usage of motion graphics became popular in the 50s in movies. Saul Bass, a motion graphic designer, was the genius behind some of the most iconic opening titles such as Vertigo.
Also, the animation is a broader term while a motion graphics video enhances the overall textual usage. Motion graphics explainer video content is used in a diverse range of industries to build effective communication.
Motion Graphics are Engaging Content
The rise of digital motion graphics is mainly because of its ability to clarify a concept and visualize in the most aesthetically pleasing manner. Though ‘concept’ and ‘visualization’ connect the dots back to the notion of telling an invigorating ‘story’.
Since more than 92% of shoppers are influenced to make their final purchase decision through online videos – you should root for the option that can capture their attention instantly. Besides, motion graphic videos are perfect for posting on social media.
In this article, you will learn the functional ingenuity of creative motion graphics and how any organization can utilize animated infographics in numerous styles.
Businesses can create a positive image of their brand through an effective animated explainer video. But most companies fail to pay attention to the production value of their videos. Remember, your consumers are smart enough to distinguish between an amateur and a professional video.
Hiring a qualified team of producers, videographers, and script writers who know how to attract the best customers, is crucial to creating hard-hitting videos.
Do Motions Graphics Work?
With the advent of the digital revolution – you invariably perceive visual learning in every aspect of your life. Motion graphics animation can result in higher ROI and fundamentally complement infographics because of higher retention value and captivating a brand’s image.
Additionally, the cost of making a motion graphics presentation is comparatively less than that of a live action video.
Look around and you’ll see that some of the best animated explainer videos use the motion graphics animation style.
With motion graphics, the reality could be stretched and segmented into endless possibilities. Adobe After Effects (AAE) and Cinema 4D and most the best motion graphics software. Over the years they’ve paved the way for the freelance motions graphics artist to create amazing animation videos.
Popular Motion Graphics Trends
You can experiment with gradients, various typography, incorporate grains, use transitions, glitch effects, and combine traditional 2D and live-action footage. The use of Layered and Kinetic typography, for instance, has become popularized in major Hollywood blockbusters.
Although this is just the tip of the iceberg – the market is filled with retro, virtual reality, minimalist, explorative, logo-oriented, and interactive uses of motion graphics.
Similarly, motions graphics have expanded and altogether revolutionized the color palette variations. This appeal of motion graphics is a testament to how it can select the basic elements of cartoonish and rudimentary animation and turn it into a visual marvel.
Common Motion Graphics Uses
Motion graphics ultimately amalgamates the movement, animation, and the design aspect of the graphics to create a unique narrative style of storytelling. The underlying purpose of a narrative is to evoke emotional resonance.
The internet is filled with countless motion graphics examples and innovative templates to create online motion graphics videos. And at the end of the day, motion graphics video is viewed as a visual aid that can simplify the complexity of a product or service.
Not the preserve of companies, church motion graphics are used for displaying information during church services. Concert motion graphics displays are used to create a desired mood at events.
The Nature of Animated Infographics
Advertising companies are now facing the same problem what tech giants once encountered. To put it bluntly, it takes an awful lot of time and energy to read manuals full of statistical information.
Therefore, plain infographics can come alive by integrating fundamental motion graphics techniques.
You can create a diverse range of animated infographics through Adobe Illustrator, Photoshop, Python, and Chimera.
The addition of motion and image in a typical static infographic inevitably results in an augmented presentation that manages to intrigue amateurs and professionals alike.
Moreover, in the span of just three years, video content creation has increased by more than 10 times. This continuous standardization has significantly boosted motion graphics inspiration among creators.
A motion graphics creator should be able to style and compartmentalize each aspect of the project.
Styles of Animated Infographics
The design of your animated infographics can be tailored depending on the extent of available data. You can use a number of options to visualize, compare, create a timeline, pyramids sections, interactive, instructional, numbered, or map-based animated infographics.
That said, an animated infographic can be used to create educational, entertaining, corporate or awareness videos. Also, the rhythm of the style can be paired as a slow-motion or fast-paced. Consequently, your interaction would be slow with the excessive amount of data.
How to Make Motion Graphics Videos That Are Compelling
Create Realistic Goals
Create goals that are realistic and measurable. Focus on the social media outreach instead of internal parameters set within your campaign. It means you should measure your content length, expectations, and align budget.
Find a Motion Graphics Studio
Need motion graphics services? Visit any motion graphics artist website and you’ll find that there’s a unique style of animation they’re synonymous with. With a motion graphics company in Vancouver, like Creamy Animation, you’re not limited to one style of animation to tell your story. You can use animation styles like cartoon animation, whiteboard animation, or stop motion, to create different video content types.
Participate in the Creative Process
The major perk of selecting one of the best motion graphics companies is that they allow you to be part of the solution to brainstorm more insightful and attractive designs.
Make a Quick Assessment
Make a brief outline of your product or service data that can be passed to the company. It would help executives and creative graphic designers to get the first impression of what you want out of your motion graphics animation.
Be Open to New Ideas
You should be open to new ideas that are creatively better suited – Let go of the narrow-mindedness that may hinder your animated infographic to capture a wider audience. No matter how much preparation you may have done beforehand – a professional motion graphics studio knows more.
Make Motion Graphics Work For Your Business
Creating visual content makes it easier for people to understand your business, what you do and why they should buy from you. If you’re a non-profit and need striking visuals to connect with your audience, motion graphics would be an ideal tool to use.
Illustrate complex statistics and explain sophisticated concepts in an attractive and engaging medium.
Now that you understand what motion graphics are and how to use them, go out and make one. As video is fast accounting for the most internet traffic, creative people are finding ways to make more video content faster and cheaper.