Having a clear and precise set of goals is essential to the success of your marketing efforts. Once those goals are clear, you work with a video marketing agency to determine what type of video can help you achieve those goals.
An explainer video should be the first to have as you build you video content. While, most companies use videos to promote a product or create brand awareness, you can also create training or education content.
The actual purpose of your video is to drive more traffic and increase conversions. But some companies aim to build their audience for having a growing mailing list. There are also other types of videos such as video testimonials that add more credibility to your company.
You can create an explainer video to promote your company, and create other types of video content for business, government, or non-profit.