What Makes A Successful Video Landing Page?
Create a clear and concise message
Lately, you may have heard that there’s been a decrease in the amount of time the average person pays attention to any single source of input. Web users in large part tend to scan large blocks of text instead of read the words carefully, and many people say they’d prefer watching video in any event.
So publishing your landing page in text-only format is counterproductive for your business. Instead, publish a well-crafted, engaging video front and center, and watch your time-on-page metrics increase. People will absolutely stick around and watch engaging videos on a landing page.
And when you can keep them interested, you can persuade them to stay on your site longer, and ultimately to trust your brand enough to make a purchase.
Keep your landing page video simple
For the highest-impact and most effective landing page video, get right to the point. Respect your viewer’s time and energy. Give them the main points to stoke their desire for more information. In that way, your video can persuade the viewer to explore your website more extensively.
A landing page video will help you grab your viewers’ attention and persuade them to stay longer, while simultaneously generating greater trust and engagement.
Just one minute of video can have the persuasive potential of 1.8 million words!