Do A/B Testing on your emails
Make sure you always test your video emails. Doing A/B testing provides valuable insights to make further improvements to your email marketing campaign while reducing the risk of failure.
Track Click-through Rates
While you can send as many emails as you want, you won’t know how effective they are unless you track progress. Analytics and monitoring tools help you evaluate the factors that go into a successful email marketing campaign. Do your own comparison and see what works best for you.
Create and Use Animated Gifs
GIFs are another excellent way to capture your reader’s attention, because they’re like short videos that play right inside the inbox. These videos do not comprise more than six or seven frames. This is a great way to boost the success rate of your email efforts. It’s important to note that the size of the GIF file should not be more than 1MB. Larger files may not show or be rejected as spam by email filters.