There’s a long list of explainer video production companies, but we chose to tone it down to just 10 of the best. Explainer videos can be your supercharged secret weapon in communicating your brand’s message to your prospects and targeted audience.
These short, snackable videos (generally no longer than 2 minutes) present complex information in an easily-digestible way that actually helps people remember and retain that information. In fact, studies suggest that human beings retain up to 58% more information with video, compared to written content.
However, making the choice to experiment with explainer videos for your brand is just the first step. Your next choice can also be a challenging one: Which explainer video production company should you work with to create your videos?
We’d like to help with that decision, so we’ve compiled a list of our favorite explainer video companies. These companies are artists with extensive experience in the production of compelling explainer videos.
We know their work, we like what they do, and we can recommend them without reservation. So if you’re in the market for assistance with an explainer video for your brand, why not start with one of the companies on our list below?
1. Common Craft
Common Craft made the first proto-explainer videos in 2007 with the “in plain English” series of videos. Since then, its videos have won several awards. Common Craft’s clients include brands both large and small, including some that are quite well known.
The company now focuses on its “Cut-outs” membership library of videos, which are basically downloadable image files with transparent backgrounds that can be used in all kinds of visual formats, including videos. However, Common Craft may still be available for custom projects.
Based in Cincinnati, OH, Epipheo was formed in 2008 by four friends, and has grown to encompass a large, diverse team of skilled artists and creative strategists.
Centered around a commitment to “truth, story, love,” Epipheo explainer videos help you get to the truth of your brand’s story and be of service to the people you’re trying to reach. Whether you’re a B2B, B2C, or a non-profit, Epipheo’s production teams can help you reach your targeted audience more effectively and persuasively.
Don’t forget to sign up for the company’s free 7-part video series on using video at every stage in your buyer’s journey on the company’s homepage.
3. Sandwich Video
Sandwich Video has been around since 2010, when Adam Lisagor founded it. The company has extensive experience creating explainer videos for tech products in particular. However, its diverse client list includes brands in a number of different industries and fields.
The company does not create animated explainers, so if that’s what you’re planning, you’ll want to look at other companies on our list.
Launched in 2013, Thinkmojo is a relatively young company but one with a dynamic stye and impressive portfolio. The company produces both animated and live action videos in a number of styles, from funny to dramatic, and from inspiring to quirky.
The Thinkmojo team doesn’t simply produce the video and leave you to it. The company’s branding specialists will help you launch your video and maximize its reach so you connect with the widest possible audience.
Andrew Follett founded DemoDuck in 2011. Built around a small, creatively diverse team of specialists and artists, the company values transparency and bold thinking.
The DemoDuck team isn’t afraid to collaborate with others and works with artists, filmmakers, and animators from around the globe to create the most dynamic videos possible for its clientele. The company’s explainer videos are short, conversational, compelling, and succinct — basically, everything you need for a successful explainer that reaches your audience and helps them understand what you do.
6. Creamy Animation
Of course we’d include our company in any top-ten list. Why? One simple reason: We’re that confident in our skills and abilities.
Creamy Animation was founded in 2012 by Larry Mutenda. We consistently produce the highest quality explainer video for our client’s needs and budget, and our past clients reflect that experience. From strategy to script to production and beyond, we work closely with our clients to ensure the best possible results from their explainer videos. We’re especially skilled at motion graphics and character animation, so if you want an animated explainer video, our team is your best resource.
View our portfolio videos by industry to see what Creamy can do for your brand.
7. Switch Video
With extensive experience in several markets, Switch Video has created stunning explainer videos in ten different languages for audiences in 15 countries around the world. Switch includes a small yet diverse team in Collingwood, Canada, including script writers, producers and animators.
One of the most interesting things about Switch Video is its commitment to its clients as brands trying to market their goods and services to targeted audiences. Towards that end, the company guarantees a 60% engagement rate on its animated explainer videos.
Brands of all sizes rely on the Explainify creative team to produce high-quality, compelling explainer videos for their audiences.
Team member backgrounds include expertise in fields such as consumer psychology, motion graphics, project management, UX/UI and user behavior, and more. This creates a solid foundation to help shepherd your explainer video project successfully from conceptualization to production and beyond.
The company works with a variety of industries, such as technology, healthcare, PR, finance, and science.
10. Grumo Media
Grumo Media does some really amazing work. Their main focus is on startups. They’ve created some cool animation videos that place them among some of the top explainer videos in the industry. Helped create a launch video for startups like Hipmunk.
10. Blink Tower
Blink Tower is an explainer video company based in Capetown South Africa. Though their located at the bottom of the continent, Africa, they’re in no way the least creative animated video company. Their unique style of illustration and animation is very distinct. Servicing mostly companies in continental Africa, they do have some global organizations they’ve worked with over the years.
Explainer Video Production Companies : How to choose the right partner
To select the right studio from this list of explainer video production companies, here are some follow tips:
- Ask colleagues and competitors for referrals. Do you know of brands who have published eye-catching explainer videos that you particularly like? Research and ask directly to find out what company produced the video, then add that company to your shortlist.
- Read reviews and testimonials online. What do their past clients have to say about the experience of working with this company? If a company doesn’t publish reviews or testimonials, you can consider that a potential red flag.
- Examine the company’s portfolio. Do they have experience in your industry? What are the production qualities like? Are all the videos sort of the same, or is each one targeted to the client’s culture and clientele? Most of all, do the videos achieve the goal of explaining the client’s services, goods, or company?
- Talk to your shortlist candidates. You’ll get a better sense of whether a video production company is a good fit for you once you talk to them one on one, explain your project, and hear their ideas and suggestions.
- Review the proposed budget. The best video production company in the world won’t do you much good if you can’t afford its services. Make sure the proposal fits your budget as much as it fits your business marketing needs.
Got Questions About Making An Explainer Video?
We’ll be happy to answer all your questions and guide you through every step.