A handful of these benefits include:
Videos reach the target audience easier
You might be directing your efforts towards setting up banners, handing out flyers and crafting content for the blog on your website. And this isn’t a bad thing. After all, you’re reaching different demographics that need to know about mental illness and health.
However, when you create animated video, the results are exponentially better. Why? Because video has legs of its own. 54 percent of people prefer video to other forms of content. Animated video, in particular, is very shareable on social platforms. This means that it can reach the audience quickly. And since most social media users are in the younger demographic, you can easily reach them through the various platforms they frequent.
Video makes mental health information more accessible
Mental healthcare marketing can become difficult at times because, It is often difficult to find credible information on mental health. To get adequate and comprehensive information on the subject, one might have either visit the official website of a mental healthcare organization or walk into their brick-and-mortar location. However, video makes it easier to get this valuable information out there. As we stated earlier, video is easily shareable, making it useful in spreading the knowledge.
On the other hand, many online users consider text too boring or tasking to read. For information where you need to pore over several paragraphs to understand, you’ll only need a few seconds of video to comprehend. Consequently, you can share smaller videos to relay the same information in a full blog article. With 85 percent of internet users in the U.S watching videos on any of their devices, using video enables you to avail mental health information to a large number of people.