According to the latest survey of Kickstarter, people can successfully fund 34 percent of campaigns without videos. However, this percentage increases up to 65 percent when an ad campaign adds an explainer video to it. This is undeniably a significant rate of an additional 50 percent.
Indiegogo’s statistics and surveys on incorporating of Kickstarter videos mirror the same result. This might sound bizarre that ad Campaigns with explainer videos can generate 115 percent more funds than those without videos.
There is no denying that the use of Kickstarter videos specifically for promotional and marketing purposes has plenty of quantifiable benefits. Take a look at a few of them;
- Videos transmit a huge amount of information in a short period
- 90 percent of B2B consumers watch videos
- Conversion rate increases by 80 percent when the brand adds a video
- 30-second video ad has a high 88 percent rate of completion
- 81 percent of CEOs and suit level executives ensure that videos are part of the online marketing strategy of their company
A Crowdfunding campaign with a compelling video is essentially a call to potential investors to invest their money in your business over others. Because videos use sound and sight to communicate a message so that viewers can emotionally connect with the content, they are very effective. It is important to keep in mind that not all videos can do that.
Videos that use the elements and right strategies to grab the audience’s attention and viewers can help brands improve their position in the market. No matter if you want to make an intriguing Crowdfunding video, you need to make sure that it gets the message across. Compelling videos are worthy enough to win any Crowdfunding contest and go viral.
In short, a Crowdfunding video must compel the audience to respond to the desired call-to-action.