Case Study – HangTag by Impark
THE FINISHED VIDEO
HangTag
Impark is one of the largest parking management companies in North America, with nearly 3,400 parking facilities and 9,000 employees in more than 240 cities in the United States and Canada.
Project Brief
We created an animated explainer video for Impark Canada to introduce their new parking App, HangTag. In developing this story we wanted to capture and highlight some of the problems that people go through when looking for parking. We settled on a story about how a typical 25-40 year old guy would use the app in different settings, based on his lifestyle.
The final result was a highly engaging short cartoon business animation video. We’re proud to mention that we’ve worked with Impark on several videos after the success of the first one. Check out more work in our portfolio section.
Our Role
Great experience working with Creamy! They produced an explainer video for one of our recent marketing campaigns and nailed the final product. Larry understood our marketing message and vision right from the start, and provided quick turnarounds on the few minor edits that came up throughout the process. Very happy with the result, and look forward to hopefully having another opportunity to work with Creamy again.
Company Website | https://www.impark.com/
Storyboard Sketches
Final Illustrations
