When Should You Use Branded Video?
When it comes to video marketing, different types of brand content videos are best suited for various applications. Branded content videos thrive in certain use cases where you need to convey a powerful message clearly and non-intrusively. Here are some use cases where branded video thrives (keep in mind the list is not exhaustive so you can find more creative ways to apply brand video to other use cases).
Brand, Product or Service Value Overview
Conveying your product or service’s value through brand video can help your audience internalize and appreciate what you have to offer. For example, if you have a product that helps make a daily commute more comfortable, a branded video that shows someone using your product and having an easier commute can compellingly communicate the value you have to offer.
Audiences love stories, especially those that invoke a positive emotional response. Branded video is one of the best ways to use storytelling to grow your brand and your business. Through storytelling, branded video can create a strong emotional link between your audiences and your brand, helping you win lifelong customers and fans.
Introduce New Products, Services or a Rebrand
If you are launching a new product, service or brand, we can help you use branded video to share the behind the scenes stories in the run-up to the launch, or how you created the new product, service or brand. Branded video, focusing on telling a story, is a great way to gently introduce your latest offering to your audience, avoiding the hard-sell approach most customers have come to shun.
Boost Brand Awareness and User Engagement
Brand awareness is a necessity for any business seeking to dominate a market niche. While marketing and sales focus on acquiring market share, brand awareness is focused on keeping that market share safe. Branded content video is an excellent tool to achieve this. Using compelling storytelling and emotive visuals, you can create a strong emotional bond with your customers and boost user engagement. Including an educational component to your videos is an added advantage.
Explain Complex Concepts
Sometimes, the relationship between a product or service and a need can be hard to explain or capture in 30 seconds of video. Branded video, often more than 3 minutes long, can help build the context needed for an audience to get that aha moment about your service and see how your product can help meet their needs.
Humanize Your Brand and Build Trust
As your company grows and your brand expands, people may come to view it as a soulless corporation. Branded video can help bring back some soul and relatability to your brand. Using powerfully emotional stories that connect with your audience, you can help them see that your company and brand see, feel and appreciate the same emotions that they do.
Share Tutorials and How-to Content
Branded video is a great way to share tutorials and how-to information. If you have a product that has a complex or highly specialized use case, you can use a branded content video to help your customers understand how the product or service works. In such a case, we will help you to cleverly convey this information without focusing too much on a sales and marketing angle.
Support Sales and Marketing Campaigns
Sales and marketing have their work cut out for them – build awareness and drive sales. Branded video, while not explicitly focused on either of these functions, can serve a supportive role. By strengthening your brand through branded video, we will help you improve the effectiveness of your sales and marketing teams, helping them achieve more conversions.