Whiteboard Explainer Videos
and 6 Reasons Why You Should Use Them
Whiteboard explainer videos can bring about exceptional results when used as part on an online marketing strategy. A video is one of the most powerful online marketing media.
Every other website has at least one explainer video on their main page. Some are using explainer videos to tell customers how to use their websites, while others are explaining the benefits of their products or services. How can you gain an edge over your competition with whiteboard video? In this article, we explain how to make video work for you and boost your conversions.
You’ve probably seen one of those already. Remember those not-so-pretty whiteboard sketches your science teacher at school made to explain a complex process, or show connections between various items? Well, a typical whiteboard video does that too, but it looks pretty as well. In a whiteboard video, you show the actual drawing of a series of scenes and use audio voice-over to pass on the desired information in a fun and entertaining way.
Whiteboard explainer videos are a fun way of delivering crucial information to your website visitors about your products or services. The way these videos work can really convert your visitor from a prospect to a client, and here are the six best reasons how it all happens.
1.Visual Messages Stick
Visual communication is preferred for delivering information because the human mind is more attuned to visual information. In fact, science tells us the sense of sight is our primary source of information, as our mind receives over 80% of all information through our eyes. Another thing about visual messages that people love is they take very little time to consume when compared to written messages.
So, the messages you deliver to your visitors using videos will stick much longer than any amount of excellent copy written on your pages, and you’ll be able to do it in less time. Simply put, whiteboard videos will help you communicate better and more effectively with your traffic.
2. Explain Your Business With Whiteboard Videos
This is also one of the most important reasons whiteboard videos are rocking the marketing world. Whiteboard videos allow you to explain your business or idea better.
Let’s say you’re an innovative networking service, and your visitors are small IT firm owners; you can show your whiteboard video draw the most common networks your visitors are likely to have, and demonstrate easily how your services can fit into, and improve, their business. This will lead to increased engagement and also add weight to their purchase decision for your services.
3. Whiteboard Explainer Videos Engage Your Audience
The most interesting thing about whiteboard marketing videos is they work like a story, and the thing about stories is they keep us hooked. With whiteboard videos, you draw characters and scenes and show your viewers what happens in those many seemingly ordinary situations.
In other words, your viewers will actually be looking forward to see each scene getting completed on the screen. You will be able to deliver all the information you want to share in a medium that leaves a lasting impression on your visitors’ minds and may even make them click through to your order form.
4. Build Trust With Your Audience
Whiteboard videos also let you deliver a clear message through to your viewers – that you are an expert in your field. When you draw their problems on a whiteboard and discuss the situations they could be stuck in, the first impression your viewers get is you understand their problem. It also means they find it easy to trust the solutions you provide.
Seeing their own problems drawn and talked about with any amount of accuracy will certainly make your visitors’ eyes open wide since this is the first and foremost quality visitors seek in the website they visit. Videos can show them how truly you understand their problem and lead to higher probability of their conversion.
5. Whiteboard Explainer Videos Are Cost Effective
Like any other effective techno tool for marketing, whiteboard videos are extremely effective, but they’ll also give you a hard time if you want to make them yourself (unless, of course, you have a background in video production).
At the same time, getting a professional service to do the job for you makes it easy. They typically cost less to make compared to other video production techniques. Whiteboard videos are definitely going to help your business if they’re done right and made by professionals.
6. Visitors See Your Solution Working
With whiteboard explainer videos, not only can you demonstrate to your visitors you understand their problem, you’ll get a clean field to make them see how your solutions can help them solve the problem.
This demonstration adds a lot to your credibility because you aren’t manipulating your visitors’ readiness to trust your solution, (since you’ve proven you understand their problems) you are actually showing them how your services can incorporate into their systems and processes and make things right for them.
The drawings your whiteboard explainer video shows can literally make them see your solutions working in their own system. With no expense to actually demonstrate this practically, you can bring about the same effect.
So, we see no reason why you should still be thinking about whether or not whiteboard videos can engage your visitors effectively and significantly increase your conversion rates. We at “Creamy Animation” are dedicated to providing that “out of the box” services for our clients, which can not only make your business stand out from the rest of the lot but can also help you with your long-term goals and targets.
Larry Mutenda is the Founder and Creative Director at Creamy Animation. Larry is a multi-talented designer with over 20 years experience in advertising and marketing, and has a passion for fine art and design.