Animated videos, designed to help you convey your message
with novel and exceptional storytelling videos.
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Benefits of Using Animation Videos
One reason animated video is so widely used is its compelling benefits. Here at Creamy Animation, we have seen these benefits work for both large and small businesses. Animated video characteristics make it easy to use the medium on a budget or when you have significant production resources. If you are wondering what is so magical about animated video, here are the top five reasons:
Animated Videos Are Engaging
The extent to which you can customize an animated video has only one limit – your imagination. This versatility makes it possible to make videos with any colors or themes, character concepts, brand qualities and a host of other customizations.
With animated video, we can easily pull in your brand assets like fonts, color schemes, design standards and persona definitions to make the video genuinely unique.
Animated video makes it easy to switch between different storytelling styles of varying complexities. As such, we can help you convey a simple message using a basic explainer video or switch to more complex storytelling like offering a complicated tutorial, all while using the same animation resources.
Whatever story you want to tell, animated video from Creamy Animation has the flexibility to convey it exactly how you want to tell it.
Streamlined Production Process
Other types of video like live action require scouting for a location, fielding numerous casting calls, and flying in talent and crews to a centralized location. Creating an animated video does away with all this because the entire production process can be completed with a team working remotely.
Even voiceover talent is often recorded and sent online to ensure as little overheads as possible. Moreover, any changes to the video are easier to make then with in live-action videos.
Animated Videos are Affordable
In general, animated videos cost less to make than live action videos. When making your animated video, there is no need to hire filming crews and videography equipment, pay for and travel to shooting locations or hire expensive actors.
Since we do everything in one place with mostly computer-based equipment, the cost of producing an animated video tends to be relatively low.
Animated Video Examples
Here are some animated videos we we’ve created for organizations
in healthcare, retail, manufacturing, technology and more.
Motion Graphics Animation
Cartoon Animated Videos
Whiteboard Animated Videos
Live Action with Animation Videos
Animated Video Production Process
At Creamy Animation, we rely on both creative and technical expertise to deliver exceptional videos. On the creative front, we use compelling storytelling, excellent artwork, inspiring music, and voiceovers.
On the technical front, we create the best animated video using modern animation techniques and strong technical skills that result in a professional and polished video. When you work with an experienced explainer video company like Creamy Animation, these are the steps we typically follow:
Creative Brief and Information Gathering
Every animated video starts with an idea. The idea can be to convey a marketing message or to create an educational video or anything else. To turn this idea into a workable brief, it is essential first to explore different animated video concepts, idea angles and messaging dynamics.
Out of this stage should emerge a solid understanding of what the idea is, how to clarify and summarize the message and some ideas on how to visualize everything. We summarize all this information in an animated video brief.
Concept and Script Development
From the brief, the next step is to turn the idea into an animated video concept. At this stage, it is pertinent to have more detailed conversations about how the video should look and how it will convey the information in an impactful way.
Here, we share ideas and script samples of what the video can become. At the end of this step, we deliver a video concept and script that conveys your message in a powerful yet concise way.
Mood Board and Storyboarding
A mood board is a visual depiction of what the animated video concept is all about. Typically, the mood board will comprise a collage of images related to and reinforcing the concept. At this stage, we also create a storyboard based on the concept.
This storyboard will have a scene-by-scene breakdown of how the animated video will play out.
Design and Illustration
Once the storyboard is complete, development of the creative visual style for the animated video commences. Here, we create full-color illustrations of how each scene, character and element in the video will look.
Since the design process is flexible and adaptable, we can create two to three visual style concepts for comparison purposes. Once the final visual style is picked, we illustrate the entire animated video script, from start to finish.
Voiceover recording is the first step of turning static images into a compelling audiovisual medium. Here, we will record two to three voiceover samples and compare them for effectiveness, complementarity to the message and general preference by the brief owner.
Since we only work with professional voiceover artists, whatever choice you pick will sound professional and polished in the final recording sample. Once the right voiceover is selected, we record the entire script.
With the storyboard, script and voiceover approved, the duty now lies with our animators to bring all these components to life through animation. This step requires attention to detail and high technical proficiency to ensure the final animation lives up to the initial concept.
Using a mix of graphic design and video editing skills, we build out the entire video, scene by scene. The resulting video is a compilation of silent moving pictures.
Sound and Video Editing
Post-production involves combining the video elements with the audio components and then editing them so that they are perfectly synchronized. We also add music to round out the animated video including adding intro and outro audio and background music or sounds.
Some additional graphics may also be added such as subtitles or credits.
Now the video is complete and ready for launch. We can work with you to determine the best launch strategy for your videos and other video marketing techniques you can use. For most people YouTube is the best platform for hosting the video and getting the video seen by a wider audience.