2020 has been a fascinating year for entrepreneurs. The COVID-19 pandemic has been utterly miserable overall, yet it has led to some positive changes. Consider the widespread acceptance of remote working and the growing acceptance that starting your own business, while risky, isn’t that much riskier than working for someone else. At a minimum, you can’t be fired or furloughed.
In recent months, people disillusioned with conventional employment (or simply finding themselves with a lot of free time in isolation) have decided to go into business for themselves, leaving the digital industry abuzz with activity.
While that’s a great thing in general, it’s actually making life harder for any given entrepreneur: the level of competition is so much higher.