Boost Conversion Rates
Here’s the thing, converting visitors into customers is the number one goal of most companies. People are more than willing to buy a product if they watched a demo video about that product. In addition, the likelihood percentage among consumers is as high as 73%.
Rank Better on Google
The algorithm designed by Google ranks video content higher than any other form of content on the web. Statistically, video content ranks 53% higher on the search engine results as compared to the text.
Save Costs on Ads
Users often do not stay on your website despite clicking on your ad. In addition, that leads to a higher bounce rate, which means you are paying pointlessly for ads that are not creating conversions.
The interactive nature of the explainer video creates entry points for your business to other available online platforms. As a result, your site gets lower bounce rates.